Thrive in Cricket

Foundation Programme

Supported by The Willows

Build the foundations | Build the person

Canterbury's only programme combining world-class technical cricket coaching with professional Performance Life coaching, in a small group environment designed for players who are ready for more.

8 weeks

Programme length

Max 16

Players per cohort

Ages 14–18

Player age range

4× per year

Sept/Oct & Feb/Mar

What's included

Eight weeks.
Every session counts.

Every cohort combines cricket skill development with performance life coaching — structured so each week builds on the last.

Cricket coaching with Matt

8 sessions of technical and tactical skill development led by a former Black Cap and White Ferns coach. Real coaching. Real improvement.

Performance Life with Ellie

4 group PL sessions on Weeks 2, 4, 6 and 8, held before cricket. Covering the THRIVE behaviour pillars: goal setting, self-belief, managing pressure, confidence and more.

Personalised Development Plan

A real document, co-created with input from the player, their parents and coaches. Something they can carry forward into the season and beyond.

Parent & Player Session

Week 1 includes a 30-minute session with families. Parents are introduced to the PDP and given simple tools to reinforce the program at home turning development into a shared language.

Willows Trust support

The Foundation Programme is supported by The Willows Cricket Trust — making high-quality coaching accessible to more young players.

1-1 Coaching

Every player receives a 30-minute individual PL coaching session during the program — personal attention on what matters most to them.

How the programme works

What players gain - What clubs gain.

For players

  • Greater self-awareness — understanding their own strengths and growth areas

  • Practical tools for managing pressure, emotions and performance mindset

  • Improved communication with coaches and family about their development

  • A completed Personal Development Plan to carry into the season and beyond

  • A stronger sense of identity as a cricketer and as a person

For Clubs and Schools

  • More coachable, resilient and consistent players

  • Families genuinely involved — not just spectators

  • A structured development pathway for Years 9–11

  • A culture of whole-player development that makes your club a destination

  • Measurable outcomes and end-of-program reporting

Who this is for...

Made for cricketers who want more.

The Foundation Program is designed for players in School Years 9–11 — male and female groups running in parallel — who are serious about their game and their growth.

Year 9–11 players

Male and female cohorts run in parallel, up to 16 players per group. A focused, high-trust environment for real development.

Players under pressure

Nerves before batting, slumps in form, frustration after mistakes. This program gives you a language and a system to work with those moments.

Players who feel stuck

You train hard but can't figure out why performances don't match your effort. You need tools, not just more reps.

Families who want to be involved

Parents are partners here. You'll understand what your player is working on and how to support them at home, not just on match day.

Is this programme right for you?

The Foundation Programme is for motivated players who want more than their club or school currently provides.

  • This is for you if…

    • You're aged 14–18 and playing regular club or school cricket

    • You want to develop your technique, tactics and mindset

    • You're ready to be challenged and held accountable

    • You want coaching that sees you as a whole person

    • You're open to working on performance habits off the field

  • This might not be right if…

    • You're looking for a one-off skills clinic or holiday camp

    • Attendance and commitment aren't possible right now

    • You want technical-only coaching without the personal development

    • You're 13 and under or not yet playing regular cricket

This isn't the right fit if your player is just looking for a fun hit-around. That's fine, but this programme is built for players who want to develop.

ABOUT THE COACHES

The program is run by Matt and Ellie Bell — a coach and performance life specialist who have built and refined this model across two successful pilot programs.

Matt Bell

Matt brings 15+ years of high-performance cricket experience to every session. His coaching is technical, direct, and built around each player, not a generic programme. Matt delivers all cricket skill sessions: batting, bowling, fielding, throwing, tactics, and mental preperation.

Director of Coaching

Ellie Bell

Ellie is an ICF ACC accredited performance life coach who works with young athletes on the mental and personal foundations that elite performance actually requires. She delivers all Performance Life sessions: confidence, communication, and self-belief.

Director of Performance Life

Family involvement

Development becomes intentional, not accidental.

Most junior cricket programs treat parents as spectators. We treat them as partners. When the language of development is shared between player, parent and coach growth accelerates.

Week 1 includes a dedicated parent and player session. From there, parents contribute their own reflections to the Personal Development Plan, giving each player a rounded picture of their own strengths.

  • Week 1 parent & player session to launch the PDP

  • Parents contribute their own reflection to the development plan

  • Simple questions to ask at home after each session

  • Shared language between player, parent and coach

  • Priority access across all future cohorts

READY TO GIVE US A TRY?

The Spring Program at a glance

When: Sundays, October 12 – November 30, 2026

Where: Sydenham Indoor Centre, Christchurch

Who: Cricketers in School Years 10–12

Cohort size: Maximum 16 players per group

Cost: To be confirmed — see note below

A note on pricing

We are currently working to secure funding support that would significantly reduce the cost of participation. We want to be upfront:

If funding is confirmed: ~$325 + GST per player

Without funding: ~$650 + GST per player

Registering your interest now doesn't lock you in to anything. We'll confirm pricing before asking you to commit to a place.

TESTIMONIALS

What others are saying

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STILL NOT SURE?

Frequently Asked Questions

Who is this program for?

The Foundation Program is open to cricketers in School Years 10-13. Male and female cohorts run in parallel on the same day, with up to 16 players per group. If your player is serious about their game and wants to understand themselves better as a performer, this program is built for them.

How is this different from regular cricket coaching?

Most coaching programs focus on technique. This one works on the whole player. Every session combines cricket skill development with Performance Life coaching — the mental and behavioural tools that determine how a player shows up under pressure, how they set goals, how they respond to setbacks, and how they communicate with coaches and teammates. Cricket is the vehicle. The growth is the destination.

What does a typical week look like?

What does a typical week look like? Each week includes a cricket training session. On Weeks 2, 4, 6 and 8, players also attend a group Performance Life session before cricket — covering a different THRIVE behaviour pillar each time. Week 1 includes a 30-minute session with parents and players together to launch the Personal Development Plan.

What is the THRIVE framework?

THRIVE is our evidence-based framework of seven behaviour pillars — Goal Setting, Self-Belief, Managing Pressure, Confidence, Resilience, Communication and Leadership. Every Performance Life session is built around one or more of these pillars, giving players a structured language for their development that goes well beyond the boundary.

What is the Personal Development Plan?

The PDP is a real document — not a worksheet that gets filed away. It's built across the 8 weeks with input from the player, their parents and their coaches, and it belongs to the player when the program ends. It captures their strengths, growth areas and goals in a way they can carry into the season and beyond.

How are parents involved?

More than in most programs. Week 1 includes a dedicated parent and player session where families are introduced to the PDP and shown how to support their cricketer at home. Parents also contribute their own reflections to the development plan — giving each player a fuller picture of themselves. We give parents simple questions to ask after each session so development becomes a shared conversation, not just something that happens at the ground.

How many players are in each group?

A maximum of 16 players per group. Male and female cohorts run separately on the same day. We keep groups intentionally small so every player gets genuine attention.

Does my child need to be at a certain level?

No minimum performance level is required — but the program is designed for players who are committed and ready to engage. Players who get the most out of it are those willing to reflect, ask questions, and put the tools into practice. The application form gives us a sense of each player's motivation and goals.

When do the programs run?

There are two program windows a year. The Spring 2026 program runs Sunday from 11 October to 29 November. The Summer 2027 program runs Fridays from 24 January to 21 March (no session on 7 February — Waitangi Day weekend).

Where do sessions take place?

Sessions are held at the Sydenham Indoor Centre, hosted by The Willows Cricket Club.

How do we apply?

Complete the application form and submit. Places are limited and selected applicants will be contacted directly. You can also express your interest via the form on this page and we'll be in touch.

What happens after the 8 weeks?

Players finish the program with a completed Personal Development Plan, a Thrive workbook full of their own notes and goals, and a set of tools they can draw on for the rest of their cricket career. Families with players in the Foundation Program also get priority access to future cohorts and upcoming programs — including the Skills Academy when it launches.